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BeU, or Be You, in full form; means you get to be yourself, your true self, your true nature, your unique self.
The world is a cruel, judgemental and realistic place where you get judged based on what you wear, what you say, what you do, and where you go.
In BeUtopia, we intend to create a world without judgment.
You can be your true self, wear what you love, do what you want, and go where you intend to.
Matryoshka dolls, stacking dolls, nesting dolls, Kokeshi dolls, known by many names, but which one is the original?
Despite the origin and backstory, we love the concept of nesting dolls, where you'll find a similar or maybe different character on the inside, layer by layer.
This is precisely why we design and created BeU in this way.
With a unique character shape, inspired by a nesting doll, with the added utility of getting another character which you do not know until opened.